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Legacy In-Store Marketing Expands In To Another New Market
Aggressive Expansion Goals For 2011
CHARLOTTE, NC, July 28, 2011 /Direct Marketing PR News/ -- Last month, Legacy In-Store Marketing expanded into yet another new market, taking the Charlotte area by storm. They will support local businesses in the area by driving sales to increase their customer base. In addition to San Diego and Charlotte offices, Legacy In-Store Marketing has plans to expand to 5 new cities before the end of 2011.
Legacy In-Store Marketing's unique marketing model harnesses the power of direct marketing which connects consumers with local businesses, home remodeling companies, and services they are already familiar with, but might not have frequented. This direct marketing approach generates new ways for businesses to bring in new and lapsed consumers and generates overall brand awareness throughout the area. This marketing model provides results because it allows retail- and venue-based businesses to help consumers save money on services they enjoy by matching the right customers with the best promotions.
Legacy In-Store Marketing is currently working with some of the nation's leading home remodeling companies to increase consumer awareness, generate leads and build their consumer base. Michael Haas was asked why he thinks Legacy In-Store Marketing has been able to grow despite the issues in the economy that are causing most companies in the marketing and sales industry to scramble for profits. In a recent report published on www.BusinessWeek.com, Louis Lavelle reports in a recent article titled, "Help Wanted: Job ads way down," that online job ads for "Marketing" are down 34% and for "Business Management" openings, there has been a 61.2% shrink in openings. "There are 2 reasons for our continued growth. Our clients need results and we are a results-based company. Traditional marketing is on its heels right now due to high costs and low return rates. The future of advertising was supposed to be 'on-line click' advertising. According to most reports, the rate-of-return is around a measly .2%. That's only one-fifth of a percentage point. We've been telling our clients for years that the best way to get customers is to give them an incentive to use you and then, once you have an incentive for the customer, get it in front of them as quick and efficiently as possible. That's what we've done for years and what we'll continue to do in the future."
Haas goes on to describe the second reason for Legacy's success, and as you hear him talk, you can tell why clients are lining up to be represented by members of the Legacy team. "It's all about sales. Ask the Director of Sales of any professional sports franchise and they will tell you the same thing; it's about getting people in the doors. Combine that with our track record and the economic forces at work right now, and it's no wonder so many companies are asking for our services."
After talking to Haas, there's no doubt that no matter which direction the economy goes, there's only one place Legacy is going, and that is UP.
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Press Release Contact Information:
Sandra Jones
Legacy In-Store Marketing
Human Resource Director
2848 Queen City Drive
Charlotte, NC
USA 28208
Voice: 704-891-7104
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