Home » Direct Marketing Articles » EMS Pan-European roadshow visits top Russian telecoms expo
EMS Pan-European roadshow visits top Russian telecoms expo
International technology leader Ciena showcased its products last week to 50,000 delegates at Russia's largest telecoms exhibition, Sviaz-Expocomm 2011.
CHESHIRE, ENGLAND, May 21, 2011 /Direct Marketing PR News/ -- Midway through a highly-successful Pan-European roadshow promotions campaign - designed and managed by B2B marketing roadshow specialist Event Marketing Solutions (EMS) - Ciena took a pit-stop to attend the prestigious event in Moscow. EMS supplied and fitted out the 13.6m branded exhibition trailer for the campaign.
Visiting 25 venues in 10 countries, Ciena's exhibition trailer is showcasing its 'EMEA Innovation Lab', which displays the company's range of networking equipment and software that enables the delivery of next-generation voice, video and data services for network operators worldwide. EMS equipped the unique high-tech mobile exhibition trailer with a multi-lingual capability to offer customers across Europe hands-on experience of Ciena's product portfolio.
Maureen Renaud, Global Events Manager at Ciena said: "In order to reach our EMEA customers, we needed a highly-experienced partner that we knew could design an engaging, customized experience and deliver a logistically intensive campaign - so we chose EMS."
EMS Client Services Director Justin Isles added: "We are delighted that an EMS-managed campaign of this magnitude attended this high-profile international show. Ciena's success in reaching customers across Europe on this ambitious tour proves that taking to the road gives big brands the marketing edge. Over the last 30 years, Sviaz-Expocomm has been the place for international technology brands to promote their business in Russia and Eastern Europe.
"We are confident that attending the event will prove to be yet another success-story for Ciena on its event marketing campaign across Europe."
EMS-HS-190511
Event Marketing Solutions Ltd (EMS) plan, supply and implement international vehicle based roadshows tailor-made to clients' needs - this enables them to engage directly with their customers.
EMS own and operate the largest and most versatile fleet of exhibition trailers in Europe and use their roadshow experience to put clients' products and services directly in front of their target audiences - wherever they are in the world
http://www.eventms.com
Media enquiries to Ruth Devlin, tel. 07896 125764, email ruth@judgeandhoward.com, or Kate Price at EMS, tel. 0151 350 1509, email kate.price@eventms.com.
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Press Release Contact Information:
Kate Price
Event Marketing Solutions
Marketing Manager
Shellway Road
Ellesmere Port, Cheshire
UK CH65 4LQ
Voice: 0151 350 1500
Website: Visit Our Website |
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