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Transactis Secures Craghoppers Contract
Database marketing firm to provide desktop solution to deliver insight on Craghoppers and Bear Grylls customers
LONDON, ENGLAND, February 23, 2011 /Direct Marketing PR News/ -- Customer insight and database marketing specialist Transactis has been appointed by outdoor travel clothing brand Craghoppers to deliver a customer and acquisition communications programme through Vision, its desktop marketing solution. The contract covers two brands - Craghoppers and Bear Grylls.
Craghoppers wanted a better view of its prospects and customer base in order to improve campaign targeting and customer segmentation in 2011. Transactis' Vision will give the brands a single customer view across all touch points and an integrated, flexible platform for managing customer and prospect data, enabling Craghoppers to keep pace with customer behaviour and act on insights gained from analysis of this information. Vision will allow Craghoppers to quickly and easily segment its customers and prospects, and shape tactical contact strategies.
Jonathan Miles, Marketing Campaign Manager for Craghoppers, comments: "I knew that if we were going to take our business offering to the next level and meet our goals and objectives, we needed the correct platforms and systems in place to enable us to do so. Transactis worked tirelessly with me and my team to prove the true value of implementing Vision. We will now have a Single Customer View system that gives us a true marketing insight at our fingertips and across both brands. The flexibility and visualisation Vision brings us is fantastic and I intend to make this system work hard for us moving forward."
Vision is due to go live in February 2011. The desktop marketing tool gives clients a dynamic view of their customers - not only within their organisation but of customer activity across all brands in the Transactis pool. It enables marketers to identify and execute the most profitable activity, increase campaign response through more efficient targeting, and increase the value of existing customers.
Dylan Jenkins, Head of Retail and Home Shopping at Transactis, comments: "Through Vision, Transactis can ensure that Craghoppers has a clearer, more complete view of who its customers are. Having a Single Customer View enables the retailer to better track customer behaviour and understand their needs. This insight, in turn, allows the company to communicate more effectively with customers and respond to them with appropriate actions. Transactis will ensure that Vision is implemented smoothly and delivers real value for Craghoppers, taking their key brands to the next stage in their growth and evolution. We are delighted to be involved in this process and to help Craghoppers to grow its business."
About Transactis
Transactis creates insight from customer transactions and enables clients to act and communicate at an individual level. Using its unique data resources, specialist knowledge and innovative technology, Transactis delivers products and services that allow its clients to make better, faster and more informed decisions to generate greater efficiencies, profit and an enhanced experience for their customers. Honours at the 2009 Data Strategy Awards and Retail Week Technology Awards are the latest in a series of industry accolades for helping clients to maximise performance and value from their customer management investment.
For more information, visit www.transactis.co.uk
About Craghoppers
Craghoppers started making clothes specifically designed for the outdoors back in 1965. A group of guys in West Yorkshire were planning to climb Everest and wanted gear to withstand the harshest of conditions, so they researched and designed fabrics that would protect them from the extreme cold. All their preparation paid off as they successfully reached the summit of Everest. This was the birth of Craghoppers.
So this is our heritage, and based in Manchester, we have continued to develop fabrics and clothes designed to protect our customers, whether the conditions are very hot, or, very cold.
However, we're not a group of people satisfied to sit on our laurels, we're passionate about pushing the boundaries of fabric technology, being innovative is in our DNA. We recognise that nowadays people have much greater access to travel, all over the world, and at all times of the year. We like to think that whether you're walking in Scotland, watching polar bears in the Arctic, or trampling through the rain forest, we have designed an appropriate set of gear.
We're also proud to be working with Bear Grylls in producing a range of clothes based on the design of his very own gear that he uses in extreme conditions. Our innovation and expertise, coupled with Bear's thirst for adventure, have proved to be a rewarding and successful partnership.
Everything we do is a result of our shared passion for travel and the outdoors. We live to travel, and use our knowledge to make sure our products are the best they can possibly be for our customers.
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Josephine Ornago
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