Home » Direct Marketing Articles » Peter J. Canalichio to Be Profiled in Exclusive Registry
Peter J. Canalichio to Be Profiled in Exclusive Registry
Atlanta entrepreneur celebrates 20 years of success in his career
ATLANTA, GA, September 20, 2010 /Direct Marketing PR News/ -- Peter J. Canalichio, Vice President, Business Development for Licensing Brands, Inc., has been recognized by Cambridge Who's Who for demonstrating dedication, leadership and excellence in brand licensing and event marketing.
Canalichio has 20 years of overall professional experience. As Vice President, Business Development for Licensing Brands, he is in charge of developing and growing new business programs for clients as well as subject knowledge expertise in brand and event licensing. Canalichio handles the licensing programs for Penley Art, Lifestyle Brands, The Majors Cap & Sportswear and Zelosport among others. In addition, Canalichio handled the event licensing programs for Coca-Cola for the Vancouver 2010 Olympic Games and the Shanghai 2010 Expo.
Prior to launching Licensing Brands, Inc., Canalicho managed an international technology business unit at Newell Rubbermaid as well as directed the company's Rubbermaid global licensing program. There, he received the External Business Development MVP Award for more than doubling royalty revenues and wholesale sales in two years. Earlier in his career, Canalichio worked at The Coca-Cola Company. There, he received the Licensing Department's Greatest Contribution Award for leading the Event Merchandising group to more than $50 million in licensed merchandise sales in its second year. Prior to his role in licensing, Canalichio worked in global finance.
In 1990, Canalichio earned a Master in Business Administration at the University of North Carolina where he graduated second in his class. He received his undergraduate degree at the US Naval Academy and was an award-winning naval aviator and instructor pilot, honing his leadership and decision-making skills in high stakes and time-critical environments.
Licensing Brands, Inc.'s mission is to help licensors and licensees harness the power of brand licensing and unleash pent up consumer demand, which is waiting to be satisfied. For more information, visit http://www.brandlicensingexpert.com.
About Cambridge Who's Who
With over 400,000 members representing every major industry, Cambridge Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Cambridge Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies and makes them cost-effective for members who seek to take advantage of its career enhancement and business advancement services. Cambridge is pleased to welcome its new Executive Director of Global Branding and Networking, Donald Trump Jr., who is eager to share his extensive experience in this arena with members.
Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships.
Headquartered in Long Island's premier office building, RXR Plaza, the Cambridge Who's Who staff spans more than 10 departments and comprises a team of nearly 200 highly skilled and dedicated employees. Together they work to provide members with the recognition and exposure needed to further their careers, expand their businesses and network effectively in an economy where referrals are more important than ever.
For more information, please visit http://www.cambridgeregistry.com.
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Press Release Contact Information:
Ellen Campbell
Cambridge Who's Who
Public Relations
498 RXR Plaza, West Tower
Uniondale, NY
USA 11556
Voice: 516-535-1515 x1266
Website: Visit Our Website |
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