Home » Direct Marketing Articles » EMS builds on field marketing success with third campaign for British Heart Foundation
EMS builds on field marketing success with third campaign for British Heart Foundation
Event Marketing Solutions (EMS) is launching an intensive three-week field event marketing campaign for the British Heart Foundation (BHF) in the run-up to Christmas.
ELLESMERE PORT, ENGLAND, November 17, 2010 /Direct Marketing PR News/ -- Event Marketing Solutions (EMS) is launching an intensive three-week field event marketing campaign for the British Heart Foundation (BHF) in the run-up to Christmas, as it builds on previous highly successful promotional marketing work for the charity.
From November 16, eight 'Beat Squad' teams in branded uniforms will hit selected supermarkets in regions of the UK most at risk of heart disease, targeting shoppers with the BHF Heart Matters campaign.
The awareness-raising supermarket campaign will target women in particular, as women are just as likely as to die of coronary heart disease as men, yet many are unaware that they are at risk. It will also help to drive traffic to the charity's Heart Matters website and increase membership of its free service, which offers tailored support and information for people looking to improve their heart health.
Earlier this year a second successful field event marketing campaign from EMS for the charity signed up 9,146 people to Heart Matters in just 3 weeks, building on strong results from the initial 2009 promotional marketing campaign.
The 2010 health roadshow marketing campaign will target selected stores in the North West, North East, Midlands, Scotland, Wales and London. The BHF 'Beat Squad' teams will work in-store six days a week as EMS delivers 144 show days for the charity. EMS is creating pop-up displays and delivering all logistics and training to field marketing teams.
BHF is a long-standing client of EMS. The mobile event marketing specialist also delivers the charity's award-winning national Heart Health event roadshows. It provides a mobile healthcare vehicle for free heart health lifestyle checks by trained BHF staff in on-board consultation booths.
Deborah Auty, Project Manager from the British Heart Foundation, said: "We know from previous campaigns that EMS will deliver everything we need to make this important field marketing a success. They are experts in delivering healthcare messages by engaging with people face-to-face and they will get our campaign direct to those we most need to reach."
Justin Isles, Client Services Director for EMS, said: "We are delighted to extend our much valued, long-standing relationship with BHF, who really take face-to-face activity seriously. This campaign is a great opportunity to apply our experience from current and past campaigns in a new environment."
Ref: EMS-HS-121110
Event Marketing Solutions (EMS) is the UK's leading provider of vehicle-based marketing roadshows, specialising in creating and managing face-to-face campaigns in the UK and Continental Europe. http://www.eventms.com
Media enquiries to
Ruth Devlin
Tel 07896 125764
email ruth@judgeandhoward.com
or
Kate Price at EMS (http://www.eventms.com):
Tel 0151 350 1509
email kate.price@eventms.com
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Press Release Contact Information:
Kate Price
Event Marketing Solutions
Marketing Manager
Shellway Road
Ellesmere Port, Cheshire
UK CH65 4LQ
Voice: 0151 350 1500
Website: Visit Our Website |
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