Home » Direct Marketing Articles » An environmental print industry - how W8Data can help your business reduce its impact on the environment
An environmental print industry - how W8Data can help your business reduce its impact on the environment
'The pressure has been on the print industry to be green for several years now and the signs are that the message is getting through', says Phillip Chadwick, in Print Week.
SOUTHAMPTON, ENGLAND, September 30, 2010 /Direct Marketing PR News/ -- Ipex Preview - Environment - feature: "The pressure has been on the print industry to be green for several years now and the signs are that the message is getting through, with ISO 14001 and FSC or PEFC accreditations now standard at most large commercial printers. The signs are that this year's Ipex will take the environmental message even further, with the main manufacturers all keen to demonstrate their credentials". (Phillip Chadwick, Print Week, 29 April 2010)
There are minimum standards that all printers can employ such as ensuring their clients records have been put through a data cleansing service. It may reduce the amount of printed material necessary but will highlight the seriousness of the printer to deliver a green service and put the clients' interests first.
"It is still a volatile market, but the green agenda is still very high on people's list," says J&G Environmental Customer Care Manager, Richard Spreadbury. "It's all about the bottom line. The environment has a role to play in business."
There are few businesses out there that can deliver cost savings to third party clients while providing an extra income stream to the printer under the green banner.
W8Data can offer you the best de-duplication service, that ensures your marketing pieces only arrive once, hence cutting collateral cost, postage costs and, of course, the impact on the environment. We apply unique complex matching routines to your data to identify actual and likely duplicate customer records. These work at individual, surname or household level; the degree of matching or searching can be adjusted to suit the specific requirements.
The team at W8Data are experts in the direct mail industry and provides a highly skilled data bureau service.
http://www.data-cleansing-service.co.uk
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