Pure360 launch one-click Google Analytics integration to their software

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Pure360 launch one-click Google Analytics integration to their software

Email marketing company Pure360 has launched simple new Google Analytics report integration for their industry-leading PureResponse email marketing software.

BRIGHTON, ENGLAND, May 08, 2010 /Direct Marketing PR News/ -- Despite the prevalence of Google Analytics reporting as the software of choice for sites across the Web, recent statistics revealed by email marketing services company Pure360 have shown that only a small fraction of companies sending bulk email use Google Analytics reports effectively, if at all.

Adam Bambrough, Product & Experience Manager at Pure360, explains: "Google Analytics reports are used by more than 70% of our clients on their websites. However, when we looked into these statistics in relation to email marketing, our analysis showed that only 12% of all email campaigns sent over a 90 day period contained Google Analytics report tracking codes.

The simple 'one-click' integration of the new Email Analytics feature in our PureResponse Email Marketing Software means there are now no more excuses for not getting the most from of your mail outs."

Email Analytics allows users to view relevant Google Analytics report results for individual campaigns, including the number and value of email goal conversions alongside that of the same campaign, enabling clearer ROI measurement.

By discovering how emails perform after being opened and where Web traffic originated, the end-user can gain further insights into the effectiveness and overall value of an email marketing campaign.

For more information on email marketing analytics and other email marketing services, please visit the Pure360 website.

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Press Release Contact Information:

Abi Clowes
Pure360
Marketing Manager
New England Street
Brighton, East Sussex
UK BN1 4GH
Voice: 0844 586 0001
Website: Visit Our Website

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