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Lateral Group and Portrait Software Announce Partnership
Partnership Will Enable Organizations to Optimize Marketing Efficiency and Effectiveness
LONDON, ENGLAND, May 06, 2010 /Direct Marketing PR News/ -- Lateral Group, the multi-channel marketing specialist, and Portrait Software, a leading provider of customer interaction optimization software, today announce a partnership which enables large B2C organizations to optimize the efficiency and effectiveness of their marketing through a managed service environment.
Under the terms of the partnership, Lateral Group's consultancy team will use Portrait's complementary suite of software solutions, which combine customer insight with multi-channel customer interaction, to deliver personalized and relevant, cross channel campaigns for their clients.
The first implementation of the partnership will be through Lateral Group's work with the Department of Health and a Central Office of Information (COI) programme, designed to highlight the harmful effects of alcohol abuse to UK consumers, which launched in February 2010.
"This partnership enables us to deliver analytically-driven and channel-optimized communication programs for our clients which create effective, ongoing dialogue with their customers," says Daniel Cross, Director of Strategy at Lateral Group. "It gives our in-house analytics team additional capabilities and integrates with our existing propositions to ensure that we can offer our clients the most comprehensive, results-driven solutions possible."
Large B2C organisations, which have a desire to run customer-centric programs but are constrained by resources, will be able to take advantage of Portrait's sophisticated solutions through Lateral Group's range of Integrated Communications Management (ICM) services.
"We are delighted to be able to announce this partnership with Lateral Group and our first joint project together," says Luke McKeever, CEO of Portrait Software. "Both organizations understand that customer data is the cornerstone of customer intelligence and by adopting Portrait's insight-driven software, Lateral Group will be able to ensure that its large B2C clients are able to optimize their marketing approaches to better serve both the needs of their businesses and the needs of their customers."
For more information, please contact:
Lateral Group
Claire Burgess/ Elizabeth Mercer/ Isobel Barnes
Eulogy!
T: 0207 927 9999
E: lateral@eulogy.co.uk
Portrait Software
Cheryl Gale / Lillian Dunlap
March Communications
T: 617 960 9859
E: portrait@marchpr.com
About Portrait Software
Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real-time customer interactions that communicate precisely the right message through the right channel, at the right time.
Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.
For more information on Portrait Software, please visit: www.portraitsoftware.com
Lateral Group: www.lateralgroup.co.uk
Lateral Group is a marketing services provider formed in 2008 by Group Executive Chairman, Nick Dixon and Finance Director, Rick Taylor. Lateral Group is lead by Chief Executive, Jason Cromack, who joined the company in January 2010.
Lateral Group specialises in Integrated Communications Management (ICM), combining data-led strategic insight with a comprehensive range of multi-channel online and offline outputs to optimise customer communications. The business offers a full range of services either individually, through the separate businesses, or as a combined offering.
Lateral Group clients include high street banks, insurance companies, mutual organisations, retailers, government, mail order companies and not for profit organisations.
Lateral Group is comprised of four companies:
Howitt: www.howitt.co.uk
Howitt is the UK's leading printed communication and direct mail producer, employing over 330 staff at its Nottinghamshire offices. The company has a 170 year heritage in delivering high-quality print, direct mail, business critical marketing and fulfilment services. Howitt is a member of the DMA and has FSC, PEFC and EMAS accreditation, as well as holding the ISO 14001, ISO 9001 and ISO 27001 standards.
Dialogue Solutions: www.dialogue-solutions.co.uk
Dialogue Solutions has 30 years experience in high quality digital communications and delivers Marketing Resource Management (MRM) through its unique software MarketPower: a marketing resource management hub created by Dialogue Solutions to put power back in the hands of procurement and marketers. The online tool empowers marketing, procurement and local marketing while also reducing campaign costs. Dialogue Solutions holds the ISO 9001 and ISO 27001 standards and FSC certification.
Data Lateral: www.datalateral.co.uk
Data Lateral has been working with the UK's biggest brands for more than 15 years to help them drive understanding from data. Data Lateral's team of experts deliver a full-range of data services including data analysis, acquisition and optimisation, database design and build, and the creation and management of prospect pools. The company holds ISO 14001, ISO 9001 and ISO 27001, is member of the DMA and is authorised and regulated by the Financial Services Authority.
Shift Click: www.shiftclick.co.uk
Shift Click is sister agency to Data Lateral and provides the group's online, email, mobile and web development expertise. The agency also holds an established email broadcasting capability and powerful in-house design resource. The alignment of Shift Click and Data Lateral allows the digital specialist to benefit from ISO standards spanning information security, environmental responsibility and business quality management.
For more information contact:
Claire Burgess/ Elizabeth Mercer/ Isobel Barnes
Eulogy!
T: 0207 927 9999
E: lateral@eulogy.co.uk
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Press Release Contact Information:
Lillian Dunlap
Portrait Software
Press Contact
125 Summer Street, 16th Floor
Boston, MA
USA 02110
Voice: 617 960 9859
Fax: 617 960 9876
Website: Visit Our Website |
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