Home » Direct Marketing Articles » B2B Email Marketing Solutions Provider Boomerang.com's CEO Shares 7 Tips to Help Email Marketers Send Messages that Resonate with Readers
B2B Email Marketing Solutions Provider Boomerang.com's CEO Shares 7 Tips to Help Email Marketers Send Messages that Resonate with Readers
Email Marketing Expert David Kearney Says Being Useful is the Most Effective Way to Engage Email Recipients
PALO ALTO, CA, May 28, 2010 /Direct Marketing PR News/ -- David Kearney, CEO of Boomerang.com, provider of b2b email marketing solutions such as the SFDC award-winning "Best Mass Email Tool" BlastWizard, has logged an entry in his company's Email Marketing Tips blog. As implied by the entry's title, "7 Ways to Be More Useful to Readers," email marketers who want their distributions to stand out from the onslaught their targets receive every day must become highly useful to their recipients, according to Kearney.
"People sign up to receive emails because they expect or want information they can use," said Kearney. "But many email marketing messages fail to deliver on this need, and recipients sense that before they even open them. With the right tools, design and branding supporting the effort, any email marketer who figures out how to be useful on a consistent basis will engage his or her audience on a consistent basis."
Recipients will likely find emails that do any of the following seven things—all elaborated in Boomerang's blog—to be useful:
1. Show the audience how to do something they've always wanted to do
2. Warn the audience about common mistakes
3. Share useful resources
4. Answer a common question
5. Look for seasonal topic opportunities
6. Explain something very technical in a very simple way
7. Ask the audience their opinion
Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
Readers may follow Boomerang on Twitter @boomerang_com, where they will receive word whenever a new entry posts to the Email Marketing Tips blog, a source of valuable email marketing advice. Additionally, anyone interested in email marketing is welcome to join Boomerang's LinkedIn group.
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media and anyone else interested in learning more about Boomerang may contact:
Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com
This SEO news release is a product of STETrevisions.
Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com
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Press Release Contact Information:
Sandra Watters
Boomerang
Corporate Account Manager
2100 Geng Road, Suite 102
Palo Alto, CA
USA 94303
Voice: (650) 798-1038
Fax: 650-688-4303
Website: Visit Our Website |
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