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Marketing Massage at Events: Don't Miss Your Best New Clients
Eileen Ryan, marketing director for Natural Touch Marketing for the Healing Arts, recommends seven strategies to massage therapists preparing to market their practices at summer events.
OLYMPIA, WA, July 04, 2009 /Direct Marketing PR News/ -- Eileen Ryan, massage marketing blogger, says massage therapists often show up at summer events unprepared to successfully market their services. Marketing director at the premier massage marketing company, Natural Touch Marketing, Ryan specializes in advice for massage therapists building their businesses.
"First of all," Ryan says, "Your massage marketing materials should reflect who is at the specific event. Take some time to research what the participants are like. What does their association literature say? If you find that most walking associations, for instance, talk about team building, health and personal accomplishment, be sure to work that into your marketing." Ryan, who at age 10 began her marketing career promoting the sale of home grown corn at the local farmer's market, said that massage therapists should plan ahead to effectively alert participants that massage is available the day of the event.
Ryan recommends these seven marketing strategies.
1. If there's a program for the event, advertise in it. It's usually an inexpensive way to let people know you are on site.
2. Bring a stack of massage business cards. Because business cards are so affordable, it may pay off to get one that specifically targets event participants. If promoting your practice at a walking event for example, offer a special price for an add-on to your standard massage such as a foot treatment, or use the back of the card to give three quick tips for walkers.
3. Give out flyers marketing your massage practice. You could also create a self-care handout, such as "Three Easy Stretches for Walkers" or "Self-Massage for the Legs." Add your contact information in an easily read font to the bottom of the page.
4. Bring your massage appointment book! When people get off your massage chair, they are going to feel good. Have your appointment book open and ready to book future sessions. There's no need to hard sell, but if they are pleased with their experience, simply ask politely.
5. Have a sign up sheet for requesting more information. Mention you have massage brochures, newsletters or other educational material that you would be happy to mail or email them.
6. Attract people with a fishbowl drawing for a free massage. Make sure you get participants' email or telephone number when they fill out their ticket. Promise you won't overwhelm them with contacts, but that you will let them know if they win. Ask if they would like to hear about other events, presentations or special offers.
7. Send them away with a coupon for a discount on their first massage. A modest discount, 5 or 10 dollars, is enough to keep their interest.
Visit Ryan's Marketing Matters blog at http://www.naturaltouchmarketing.com/blog/marketing-matters where you can find more free advice on marketing your massage practice.
About Natural Touch Marketing
Natural Touch Marketing for the Healing Arts provides professional marketing tools for massage therapists, Reiki practitioners, reflexologists and spa professionals. Natural Touch Marketing offers a massage marketing blog, practice building articles, and the most complete and varied set of professional tools anywhere to help massage therapists reach out to clients and community — not by being sales people, but by being themselves. Available materials include client education brochures, client newsletters, gift certificates, postcards, presentation kits, and business cards. Call 800-754-9790 or visit http://www.naturaltouchmarketing.com/ for free samples.
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Diana Moore
Natural Touch Marketing
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Olympia, WA
USA 98501
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