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CEOs, Learn "What Really Counts" - Or Your Companies May Very Well Suffer the Consequences
BusinessSummaries.com, one of the leading e-commerce sites for business book summaries, today releases the abridged version of one of the business bestsellers " What Really Counts for CEOs: Connect the Dots Between Marketing & Sales, Regain Control of Your Company's ROI", by Gal Borenstein.
MIAMI, FL, January 08, 2009 /Direct Marketing PR News/ -- At the end of the day, CEOs need to be able to determine what is and isn't working for in his or her company, and act accordingly. Yet they are trapped by old-school marketing practices that don't fit and perpetuate finger-pointing between sales and marketing. This means that it can be an uphill struggle for them to break through and grow to the next level. That's unless they are able to make their marketing a science, and quickly discern What Really Counts.
Today's is a brave new world for CEOs; given the move from old-school print advertising to Web 2.0 social networks and the emergence of digital strategies, they far too often have absolutely no idea which part of their marketing works and which part doesn't. And neither do many of them know what to should invest in to enhance their company's long-term success. This confusion leads to quite a few CEOs spending more marketing budget dollars than they absolutely need to. In the process they squander profit margins and resources that could be used elsewhere.
If the CEO does not understand which parts of the marketing effort are producing the best ROI, there is a strong likelihood that when he or she tries to reduce costs, he or she may very well end up cutting the very infrastructure required to maintain or restore the company's vitality. It is therefore an absolute necessity for CEOs to know precisely what matters - because they wield vast powers and they may very well wield them to their detriment if they don't know what they are doing.
In What Really Counts for CEOs, readers are asked to think differently. They will learn to ask their marketing, sales and communication teams the right questions that will produce better answers, those which lead to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, they will find out What Really Counts and make it work hard for their money.
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